Topman

· ‘WHAT’S HIS STYLE?’ CREATIVE CAMPAIGN ·

Creative direction and implementation of Topman's 'What's His Style?' campaign across a variety of channels. The idea was to pitch it at girlfriends - encouraging them to identify their 'style' of boyfriend and then shop accordingly. This allowed us to funnel categorisation and inject some fun and interactivity. I designed canvas, carousel ads and email and offer banners.